VP, CLIENT SERVICES: NESTLE STARBUCKS

Tracy-Locke / Denver / April 2024 – Present  

• Run the day-to-day business across Nestle Starbucks, $9MM remit

• Lead and mentor eight direct reports to maximize individuals' growth and a key leader across a full team of 30+

• Manage all aspects of the client business, delivering strategic and creative excellence across the entire customer journey

GROUP ACCOUNT DIRECTOR: NESTLE STARBUCKS & LAGUNITAS    

Integer Group / Denver / November 2021 – March 2024 

• Positioned Lagunitas non-alcoholic offering, deliver +0.7HHP  in incremental sales

• Drove consumer-centricity, go-to-market strategies, always on OMNI campaigns for the Nestle Starbucks business

• Helped successfully launch multiple new product launches to drive HHP & growth for the Nestle Starbucks brand

• REGGIE winner for Starbucks Premium Instant and Starbucks Cold Brew  

• Led the Starbucks seasonal programming, driving +0.4HHP growth and 29% of Starbucks dollar growth

ACCOUNT DIRECTOR: PEPSI CO, NATURE MADE  

Integer Group / Denver / April 2019 – October 2021 

• Positioned Pepsi’s first kombucha drink via OLV, social and digital, driving 33% growth on social & top brand in aided awareness

• Launched Nurish by Nature Made; DTC brand built from the ground up to deliver an unmet audience need for the brand

ACCOUNT DIRECTOR: LYFT, UNDER ARMOUR & CLAYTON HOMES    

Made Movement / Boulder / June 2015 – April 2019

• Ran the day-to-day business across Lyft, Under Armour, OLLY Vitamins, Boulder Brands, PEARL iZUMi & Clayton Homes

• Positioned a multi-year brand playbook strategy for Lyft, ensuring the health of the brand prior to the IPO

• Launched the 1st athleisure offering from Under Armour (UA) into a crowded market—driving desire, value, and purchase 

• Crafted OLLY’s brand strategy and core ideals to deliver a successful proof of concept launch at Target 

• Defined the brand positioning, strategy and campaign across the Boulder Brands portfolio: Evol, Udis, Glutino & Smart Balance

• Re-positioned PEARL iZUMi; a functional bike apparel company, into a global lifestyle brand

ACCOUNT SUPERVISOR: PHILIP MORRIS, USA | MARLBORO    

Leo Burnett / Chicago / January 2013 – May 2015

SENIOR ACCOUNT EXECUTIVE: KELLOGG’S | POP-TARTS       

Leo Burnett / Chicago / October 2011 – December 2013

ACCOUNT EXECUTIVE: PROCTER & GAMBLE | ALWAYS 

Leo Burnett / Chicago / September 2008 – October 2011